The Transparency Gap
Why do we accept "estimated" data for our most expensive offline assets?
Traditional OOH
- Based on traffic data from 3 years ago.
- Zero proof of who actually looked at the ad.
- "Spray and Pray" spending with no clear ROI.
deWall Smart OOH
- Real-time Impression Counts (Just like Google Ads).
- Live dashboard showing hourly footfall & dwell time.
- 100% Transparent. Pay for performance confidence.
CONFIDENTIAL DESIGN • INTERNAL PROTOTYPE v4.2
Restricted Access
Tap to unlock secure prototype view
1
Deploy
We install our compact, discreet sensor on your existing hoarding or gantry. No structural changes needed.
2
Sense
Our AI (privacy-first) counts passersby, dwell time, and attention metrics in real-time.
3
Report
You see clear "Impressions" on your dashboard. Just like checking your Facebook Ads manager.
Backed by the Best Minds in India
We developed this technology with the support of India's premier institutions.
Supported By
iHub DivyaSampark
IIT Roorkee
Incubated At
Incubation Center
IIT Patna
Our Commitment to Privacy
Our device uses advanced non-identifiable sensor data and does not use any cameras. We do not store facial data or personal images. We only track "presence" and "attention" patterns to ensure 100% GDPR & privacy compliance.