Design Guide
OOH Design Best Practices
Create billboard designs that capture attention and drive results. Follow these proven guidelines.
Essential Guidelines
Keep It Simple
Use 7 words or fewer. People have only seconds to read your ad.
Do This
BIG SALE TODAY
Avoid This
Come to our store for amazing discounts on all products this weekend only
High Contrast Colors
Ensure text is readable from a distance with strong color contrast.
Do This
White text on dark blue background
Avoid This
Light gray text on white background
Bold Typography
Use large, bold fonts that are visible from 500+ feet away.
Do This
Sans-serif fonts, 72pt+
Avoid This
Script fonts, thin weights
Single Message Focus
One billboard = one message. Do not overcrowd with information.
Do This
Brand logo + tagline + CTA
Avoid This
Multiple products, addresses, phone numbers
Compelling Visuals
Use high-resolution images that tell a story at a glance.
Do This
High-res product shot, 300 DPI+
Avoid This
Pixelated or cluttered images
File Specifications
| Format | Size | Resolution | File Type |
|---|---|---|---|
| Large Billboard | 40 x 20 ft | 300 DPI | TIFF, PDF |
| Medium Billboard | 20 x 10 ft | 300 DPI | TIFF, PDF |
| Bus Shelter | 6 x 4 ft | 300 DPI | TIFF, PDF |
| Digital LED | 16:9 ratio | 1920x1080 | MP4, JPG |
| Unipole | 30 x 15 ft | 300 DPI | TIFF, PDF |