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Industry trends, technology deep-dives, and expert perspectives on the future of advertising.
With India's DOOH market projected to reach $620 million by 2030, programmatic buying is enabling brands to target audiences with unprecedented precision. We explore how real-time bidding and AI-driven optimization are transforming the industry.
Traditional PVC flex contributes to plastic pollution. Our eco-flex initiative is helping brands reduce their environmental footprint while maintaining high-impact visibility. Learn how sustainable materials are changing outdoor advertising.
Digital billboards are replacing static displays across Mumbai, Delhi, and Bangalore. Explore how anamorphic 3D content, CGI, and interactive displays are creating immersive brand experiences that capture attention.
While metros dominate, rapid urbanization in smaller cities is opening massive opportunities. Discover why brands are increasingly looking beyond Delhi NCR and Mumbai for outdoor advertising.
With advanced analytics and mobile data integration, brands can now track website visits, store footfall, and social engagement directly from OOH campaigns. Here is how we are making outdoor advertising measurable.
For years, the Indian OOH market was plagued by lack of transparency and fragmentation. We discuss how tech platforms are organizing the chaos, ensuring fair pricing and verified listings for everyone.
Why do we remember some ads and forget others? We dive into the psychology of size, color, and placement in outdoor advertising and how to design creatives that stick in the consumer's mind.
From auto-rickshaw hoods to Metro wraps, advertising on the move offers high frequency and city-wide coverage. Discover the untapped potential of transit media in high-density urban areas.
For small businesses, city-wide campaigns are waste. We explain how hyper-local wall paintings and pole kiosks can drive footfall to local stores with minimal investment.
Outdoor advertising is governed by a patchwork of municipal laws. We break down the key regulations regarding size, safety, and content that every advertiser must know to avoid fines and blacklisting.
With blockbuster releases bringing crowds back to theaters, cinema ads offer a unique engaging environment where the audience cannot skip or scroll away. Analyzing the resurgence of cinema media.
From a college dorm room idea to a prospective unicorn. Founder Raushan Kumar shares the gritty, unfiltered journey of building a tech company in the operational-heavy world of outdoor advertising.